Noom advertises as an alternative to Weight Watchers aimed at young women. The message is that this isn’t your mother’s diet, with the subtext that it isn’t really a diet at all. Unfortunately a diet by any other name is still a diet.
If it relies on external control over what you should and shouldn’t be eating, how much, or when then it’s a diet. If it focuses on tracking numbers (calories, steps, points) it’s a diet. All the cool marketing in the world can’t hide that this is more of the same:
The app is free to download and you can use some of its basic features without paying anything, like logging your meals, counting your steps, and tracking your weight loss.
And Noom’s paid programs aren’t cheap. The healthy weight program has fees up to $50 a month.
Intuitive eating on the other hand is about tuning into your own internal wisdom. It’s always available, and always free!