Celebrities perpetuate the worst of diet culture, and they’re also victims of it according to columnist Laura Snapes. Beyonce’s recent body transformation via an extreme restrictive regimen is everything that is wrong with dieting. It’s expensive, it’s impossible to maintain even for someone with private chefs, and it’s not healthy.
Beyonce says she will never push herself that far again, but the creators of her diet are busy pushing it on the public pointing to her amazing body as proof of its success.
For $14 a month, or $99 (£79) a year, all this can be yours. Except it can’t, because Beyoncé is selling a lie. The performance of physical perfection is part of her job, and she has an expensive team of trainers, chefs and nannies to help her achieve it that isn’t included in the subscription fee. This much we know. We also know that crash dieting seldom results in keeping weight off long-term, and that society’s insistence on new mums losing “post-baby” weight is nonsense.
According to Laura:
Beyoncé is capitalizing on this susceptibility. It’s not the first time – in 2006, she discussed the extreme liquid diet she went on to prepare for a role in Dreamgirls, and it was a dangerously easy concoction anyone could knock up at home. Her new meal plan is less accessible, but her profiting from the tools of crash dieting suggests a woman grossly out of touch: exploiting impressionable fans by hawking them an unmatchable ideal, a move at odds with our contemporary insistence on body positivity – an ethos she has also stoked – and the evils of diet culture.
As adults we can choose to turn away, but untold damage is done to young women when a role model like Beyonce promotes outdated and dangerous body ideals. I hope someone enlightens her.