You’ve no doubt read and been influenced by Brian Wansink’s prolific research on healthy eating, some of which has recently been retracted or corrected. He is the author of multiple books including Slim by Design and Mindless Eating – Why We Eat More Than We Think.
This article is a case study in how shoddy science happens and a cautionary tale not to trust the latest headlines. Shoddy science isn’t the only problem with research either. The media often sensationalize the findings of good science, coming to conclusions unsupported by the data.
Wansink’s practices are part of a troubling pattern of strategic data-crunching across the entire field of social science. Even so, several independent statisticians and psychology researchers are appalled at the extent of Wansink’s data manipulation.